YY除了靠月票和廣告,還有哪些盈利管道?裡面的主持人是採用聘請制還是如何?
例如,我想請主持人在主持過程中插入一個廣告,是直接聯系主持人還是通過官方?
YY的盈利大概占多玩的多少?
迄今為止,從YY出來的紅人有哪些?
匿名使用者
10月15號的招股檔案披露了收入來源,Form F-1 | sec.gov
2012上半年的收入(組織:千人民幣):
—Online game: 150398
—YY Music: 92721
—Others: 30961
—Online advertising: 50370
同時在Internet Value-Added Services一節有詳細的說明:
We primarily generate revenues from paying users of online web games,YY Music and membership. We believe the following areas represent the most significant monetization opportunities for our platform:
Online Games. Online games,which include massive multiplayer online games and web games,have become an increasinglypopular source of entertainment(獲取遊戲資訊的重要通路)for individuals and groups of internet users. According to the iResearch,China’s online games market generated RMB43.4 billion(US$6.9 billion)of revenue in 2011,and is expected to grow to RMB84.6 billion(US$13.3 billion)in 2016. Our platform attracts a large number of online game players and is particularly attractive to online game players’guilds,the members of which congregate on YY Client to discuss gaming strategies and to communicate during online games. Our platform provides users with access to a wide variety of web games which we monetize. In the future,we intend to develop and introduce more online games-related services such as the recently introduced livebroadcasting(實时廣播)of online games to a large audience.
Music. YY has become a popular platform for live music performances on music channels. YY provides a stage for grassroots musicians,celebrities and professional performers to perform live. We create and offer to usersvirtual items(虛擬商品)that can be used on the music channels. Users can purchase consumable virtual items from us to show support for their favorite performers or time-based virtual items that provide users with recognized status,such as priority speaking rights or special symbols on the music channels. We share with certain popular performers and channel owners a portion of the revenues we derive from such in-channel virtual item sales on YY Music. According to a report we commissioned in 2012 conducted by the Data Center of China Internet,or DCCI,the total market size for karaoke and live music performance in ten major cities in China,including Beijing,Shanghai and Shenzhen,was US$8.6 billion. We have encouraged and facilitated numerous large-scale music events such as fan club gathering and meet-and-greets with various performers,as well as concerts and singing competitions for performers from various music channels. In the future,we intend to encourage morelive music events(線上音樂活動)which users can access in real-time for an entry fee.
Membership. We provide enhanced membership privileges to users who pay a monthly fee and subscribe to ourmembership program(收費會員). Enhanced privileges include access to new and unreleased channel functions,including additional video usage,priority entrance to certain live performances,and exclusive rights to access VIP avatars,VIP ring-tones,VIP fonts and VIP emoticons. In the future,we intend to continue exploring different ways to expand our members-only offerings so as to better serve our members and attract a larger membership base.
Education. YY provides a convenient and efficient platform for lectures or personal tutoring sessions to be conducted in real time. Our education channels provide numerous classes that cover diverse subjects such as foreign languages,the PRC government civil employee examination and IT training(諸如國家公務員考試等各種培訓). In the future,we intend to continue enabling users to conduct education courses and cooperate with various educational institutions to provideonline classes(網上課堂)on YY for a fee.
潘兆峰,從事互聯網廣告業務
最大的贏利點:網頁遊戲聯運。月收入千萬。
老孟,全球最大的OW
回答僅代表個人見解,分為三條:
1.YY作為基礎的團隊語音工具,不進行任何盈利運作;
2.YY作為用戶群體通訊,聚集的社區載體,會和duowan.com,yy.com以及網頁聯運業務相互捆綁,互相分享用戶流量和優質內容;
3.YY本身有應用擴展體系,並逐步建設對外開放合作的運營平臺,該平臺還在內測階段,開發者入口網址是open.yy.com;通過開放平臺,開發者可以製作和發佈運營yy頻道的工具軟體,服務內容,或者多人場景的互動遊戲,可以達到一定的盈利目標,有興趣的同學歡迎關注。
夏勃,time changes everything
前陣子有個在多玩的同學回校,聽他說了一些。
1、多玩現時主要的盈利來自遊戲運營平臺
2、YY語音在前期是不盈利的,不久前才開始有一些盈利。除了你說到的月票和廣告,還有一點當時很震驚。大概是給用戶一個等級機制,依據消費多少來計算。好像最高等級的“國王”,月消費要達到10W的樣子,特權之一是不論在哪,名字總是顯示在第一位。推出之後還真有幾個人達到“國王”級別,據說讓YY那些員工都很詫異。
周振海,酷愛互聯網,在探索,在學習
不要小瞧YY,那也是暴利哦。YY工號通過時間的積累會越來越短,一些大的公會覺得很短的工號就很威武的。很多玩家需要買皇馬或者紅馬等等,一個月需要沖很多錢。YY的主持人都是公會自己請的,每一個公會都是一群人組建起來,有主持、場控、還有長期的贊助商。一般贊助商給很多錢的。有的人刷廣告直接被封ID,所以刷廣告有技巧的。